I saw a brilliant commercial on TV.
I was excited about it.
I wanted to share it.
I wanted to put the link on Facebook
and email it to all my friends.
Hell, I wanted to blog about it here.
I’m not.
Why?
Because I can’t find the damn commercial anywhere.
The bloody thing is not on YouTube.
Put your commercials on YouTube.
It doesn’t matter how lameass you think it is
or how small potatoes you think your company is
or how regional the appeal.
Allow your fans to promote you.
It costs next to nothing,
and hey, you never know,
it could be the piece of marketing
that pushes your company to the next level.