They don’t.
Why?
Because it is impossible
to get 100,000 words
absolutely perfect
(even with three editors).
If you are waiting to launch
that product
or business
or send out that manuscript
until you have it perfect,
you won’t…
EVER.
Accept imperfection.
Make it good enough
to smush the competition
(in one or two areas)
and then release it.
If you have time
(you won’t),
fix the imperfections later.
Make 2011 the year that you ship.
Get it out there!