You’ve made a sale.
Now what?
You reinforce the sales decision.
You ease buyers remorse
with a follow up call,
saying you’re there to support your customer.
You call the next day,
the next week,
and then the next month,
touching base with your customer.
Why bother?
Because selling to an existing customer
is easier than selling to a new customer.
Because referrals are also easier sales.
Because you want your customers
complaining to you,
rather than Twitter.
Yes, every once in a while,
you might have to refund a purchase
but you can swing
even that scenario
in your favor
IF you know about it.
Reinforce the sales decision.