One of my best buds
has received a holiday card
addressed to her cats…
yes… to her cats.
The veterinarian realized
that people who loved their pets
would find this enchanting
and tell others about it.
There was no marketing attached,
only a simple holiday card.
Another one of my buddies
has a child in karate classes.
She pays the bills
but her son received the holiday card
from the instructor.
Her son,
who is eagerly awaiting his letter from Santa,
was over the moon, excited.
He showed that card
to every one of his classmates.
Again, there was no overt marketing attached.
Am I advising to send cards to kids?
Nope.
That can be tricky.
What I am suggesting
is to think seriously about
whom you’re addressing your holiday cards to.
Yes, the card may be going to the same location
but the impact will be quite different.