I’m a customer.
I’m both selfish and lazy.
I’m not buying from you
because of you.
I’m buying from you
because of me.
Chrisg has a great post
on why entitlement may be holding you back
from being successful.
“We all need to get past the idea
that our customers give
any thought to us at all,
they do not care
unless we tell them
why they should be interested,
show some proof, and
demonstrate relevance to their lives.”
THAT is why we market.
It is not enough to be the best choice.
We have to tell prospects
that we are the best choice
and WHY that should matter to them.