Recently, there were a rush
of advertising
in my area
featuring Hellman’s Mayonaise
and Kraft’s Miracle Whip.
It was… well… exciting.
I know, I know,
sandwich condiments shouldn’t be exciting
but it was.
People talked about these rivals.
Sales increased for both.
It was more dramatic
because the two rival brands
were butting heads.
Coke and Pepsi has known this for years.
A Coke executive once told me
that he wished the folks at Pepsi well
because a healthy rival
meant a healthy industry
and that was good for everyone.
Storytelling To Create Impact Brands
has a wonderful post on this subject.
Would have been funnier
had it been
Hellman’s
vs
Best Foods.
Why
do you put
random breaks in
your
sentences
do you think you are
a great poet
or do you simply think
that the rules of English
grammar
that have been
established and used
effectively
over the past
several
centuries
as a standard means of communication
between intelligent and educated people
do not apply to you because
you are
better
than everyone else?
Guess what
you are
not.
Whiner, you’re clearly a witty, intelligent person.
I hope you’re using this gift to add value to the world
by doing,
and not merely criticizing others that ARE doing.