I am engaging on the great agent hunt
for one of my stories.
This story is well written
(according to a fellow writer)
but I don’t know if the topic has a market.
A writing buddy advised to send out
a rather generic query letter,
leaving out that iffy topic.
Nope.
A) Because generic never got anyone noticed
(or any writer an agent)
and
B) The agent WILL read the entire book eventually
and be pissed that I tricked her.
That is the thinking behind branding also.
As Razor Branding Blog states
“Safe and predictable appeals to no one.
Just makes your company seem generic.
Phrase it in a new way
– everyone might not get it
but that’s okay.
Impact a small number of people completely
rather than a large number only a little bit.
Think brand, not bland.”