A couple of weeks ago,
I talked about
how you can easily determine
the effectiveness of advertising
on sites with rankings.
Yesterday,
I was impressed
because the site I was referring to,
now puts a price discount
on the novels advertised.
This, of course, completely skews results.
Authors don’t know
if the book is selling well
because of the advertising
(as an author who advertised previously
to the price discount alignment,
I say no)
or because of the price discount.
Authors also partially pay
for the discount
through reduced royalty rates
(royalty rates are based on selling price).
Very, very clever.
The need to play these games,
however,
illustrates how ineffective
the site advertising is.