Lies And Marketing

I was watching the latest commercial
for Crest 3D White.
There was an ‘expert’ vouching
for the toothpaste.
She stated
“As a professional photographer, I know…”
At the bottom of the screen
flashed the information
that the woman is an actress
and not a professional photographer.

Why? Why? Why?

Could Crest not find a single photographer
wanting a bit of advertising
who would state that a white smile is important?

Why did the actress have to claim
to be a professional photographer?
At all?

There are lies meant to sell product
or to deliberately confuse viewers
but this,
this is a lie of laziness.
It is damn embarrassing.

Someone at Crest
needs to have their ass kicked.

Published
Categorized as Marketing