Under one pen name,
I have 8 stories
now available for sale.
One of these stories
is an absolute dog sales-wise.
It is a well written story
but it doesn’t appeal to readers.
The temptation is
to lavish my marketing on this miss
in an attempt to boost sales
so I’m not ’embarrassed’ by the failure.
Yep, that clearly is pride talking.
The better use of marketing dollars
is to invest in the stories
that are selling well,
stories readers actually want,
stories that are EASY to market.
Of course,
this logical approach means
admitting I made a mistake
and killing a product (i.e. story).
It takes big ones to do that
but then… it takes big ones to be successful.
If you have limited marketing resources…
Starve your dogs.
Shine your stars.