I recently advertised
(for no dollars
but it still cost time)
on a third party book reseller’s site.
This reseller has real-time rankings
which is lovely
for advertisers
because we can see immediately
whether or not
the program is working.
In my case,
it didn’t.
I know not to use that venue again.
Yes, there are other factors
but if your ranking doesn’t increase at all,
odds are
your advertising didn’t work at all.
So if you’re drafting up an advertising program
and you want to test results,
include a site or… say… use Google keyword results
with some sort of rankings.