2010 is the year of the individual.
Nothing proved that better
than a small town pastor
with a 50 member congregation
causing a world incident.
Of course,
this pastor gave the media
what they were looking for.
He supplied drama.
He incited front page protests.
He almost caused a war
(and nothing sells more newspapers
than a war).
He showed us jaded marketers
that if we give the media
what they want,
they’ll cover our events.
So don’t say you can’t get media coverage.
If a small town pastor
can become a world wide media figure,
you can surely snag some eyeballs.