We all know that during brainstorming,
we shouldn’t tell anyone
their ideas suck donkey balls.
That’s the fast track
to a brainstorming shut down.
According to Hazel Wagner,
author of
Power Brainstorming:
Great Idea At Lightning Speed,
we shouldn’t tell anyone
their ideas are wonderful either.
Why?
“If someone says,
‘That is a great idea!’
everyone else in the room
subconsciously compares it
to what they were about to offer
and may choose not to mention it.”
So zip it
until all the ideas,
the good, the bad,
and the strange,
are spat out
and recorded.
That good idea
might flatten a great idea.