Seth Godin has a great post
on Foundation Elements For Modern Businesses.
He lists 15 new elements
for new businesses.
I love the list.
I also find it disturbing,
especially # 7
“Rely on unique individuals,
not an easily copyable system.”
You see…
I have always thought
a true business,
one I can build to large scale
and have operate without me
(i.e. a business I can sell),
can’t rely on individuals.
If I build a business only I can run,
well, only I can run it.
I’m a prisoner of that business.
I’ve seen people try to sell these businesses.
It sure isn’t pretty.
There are happy mediums.
The CEO who transitions into a spokesperson.
The writer who puts his ‘touch’
on books written by ghost writers.
It is, however, the greatest challenge
on Seth’s list
for new business builders.