They are witty.
They are fast moving and full of content.
They are self-deprecating.
I can watch them again and again.
I love the Old Spice commercials,
including the youtube responses.
Turns out…
everyone else does too.
There are parodies
(my favorite being the library parody)
which reinforce Old Spice’s original messaging.
And this has translated into sales,
reviving a brand.
Old Spice body wash sales
have increased 107%
in the past month.
All because the brand managers had some fun
with a very traditional brand.
Brilliant.