In an interview with Much More Music,
Alice Cooper talked about the wild rumors
that surrounded him and his band
when they first started out.
He said he didn’t bother to dispute them.
He laughed about the rumors
and they became
part of the Alice Cooper legend.
The press had fun painting him
as the villain of rock,
a role he embraced.
“Half of it was the press saying
this was fun
and this guy didn’t mind.”
The rumors changed his brand image permanently.
He didn’t use his energy to fight them.
He used his energy
to convert them into record sales.
That’s a lesson many brands need to learn.