You don’t know everything
about your customer.
You can’t.
It is impossible.
But you do have to know
enough about your customer
to be able to sell to her
and to anticipate her needs.
Yaro talks about
immersing yourself
in your customer’s community
(and all customers have a community,
whether organized or not).
The most common advice
successful romance writers
give to writers just starting out
is to read, read, read in the genre.
This isn’t only to learn craft.
It is because once writers read in their genre
they become part of the reader community.
They not only learn about the product,
they learn about the customer.
They hear about
unfulfilled needs and growing trends.
Become a part of
your customer’s community.