Yesterday
I was enjoying the previews
before The Sorcerer’s Apprentice.
There was the preview for
Tangled,
a Disney Princess movie,
followed by the Smurf movie,
and then…
the preview for Resident Evil.
It was violent.
It was shocking.
The children in the theater cried.
It was completely
inappropriate marketing.
Shock marketing is very effective.
But only if the prospect you wish to target
is present.
Seven year old kids are not seeing
Resident Evil.
Be a responsible marketer.
Don’t use young children
to sell a very adult product.