A cousin of mine
will be visiting my city
at the end of July.
She phoned,
asking me to send her
details on where I live, etc. etc.
I sent her
a chatty ‘glad-you’re-coming’ email.
Her reply
was very professional and rather dry.
I teased her about it
as I knew she didn’t mean to be such a stiff
but when I received it,
I felt like she slapped me in the face.
All my friendliness was being rebuffed.
It is SO important to mimic your prospect’s tone.
If she is formal, address her formally.
If she is informal, address her the same way.
Not only is it respectful
but it puts the other person at ease.
Excellent point. I’ve been reading your blog for at least 5 years and it’s still relevant and useful…and you always post, so I always read. Keep doing what you’re doing. Thanks.