I received an email from Old Country Buffet
telling me that the restaurant
will be open for breakfast
on July 5th.
Hours later,
I received another email
from Old Country Buffet
explaining that the first email was sent in error
and ‘please do not read it.’
Sure thing.
I won’t read your emails.
Never tell customers
not to read your emails.
(This should be a no brainer, I know).
A better response would have been
explaining that the first email
was sent in error.
Sorry about that.
Here’s a coupon for 20% off your next meal.
This does the opposite.
It rewards the recipients
that DO read your emails.
And THAT is what you want.