Tuesday night,
I attended the midnight screening
of Eclipse,
the latest installment in the Twilight Saga.
One of my unpublished writing buddies
boasted proudly
that she’s never read Twilight
and she’s never seen the movies.
Which is okay
except she’s trying to get
her paranormal teen romance published.
You don’t have to like
the top players
in your field
but you HAVE to know about them
and understand their appeal.
Why?
Because, like it or not,
you will be compared with them.
You need to know what makes you different
(why they should buy you)
and what makes you the same
(that you will fulfill the same needs).
If you don’t,
you’ll look like a dumb ass.
Oh, and if you’re targeting the teen market
and your marketing team
doesn’t understand the appeal of Twilight,
consider replacing them.
The folks at Twilight know their market.