Scott Allen has a great post
about thinking like a bootstrapper
(and every entrepreneur should think
like a bootstrapper
– at least, until she has a confirmed win).
My favorite tip is
“Develop continuous, passive income,
even if that’s not your core business.”
Every business needs cash
to stay in business.
If you are working on a product
with a large selling price
or a large consulting project
that pays out only at the end,
you need something else to pay the bills.
As Scott states,
these little sales may seem like a distraction
but they are a necessary distraction.
One of my author buddies does this.
She writes shorts (10,000 word stories)
in hot, trend-happy genres.
She can write one of these in a week
and it pays the bills.
She devotes the other three weeks
in each month
to writing her ‘break out’ novel.
Build a base of passive income
so you can pay the bills
while pursuing the big sale.