When I was with
a quick service restaurant chain,
we’d go on
competitor shops.
When I was with
a major beverage company,
we would count shelf facings
of competitor’s products.
We’d call their 1-800 numbers
and ask questions.
We’d have Google alerts
on their brands.
Every successful company
is aware of what competitors
are doing.
It enables them to respond quickly
or even choose not to respond at all.
Forbes has a list of six ways
you can keep an eye on competitors.