I had the choice of two restaurants
last week.
The first restaurant offered Kerala fish,
a fish grilled with local spices and fruit.
The second restaurant offered
a fish grilled with spices and fruit.
It was less expensive than the first restaurant.
I chose the first restaurant.
Why?
Because I was in the Kerala region
of India
for the first time.
I wanted an ‘authentic’ experience.
If your target market is tourists,
can you offer an ‘authentic’ experience?
Name your specialty coffee ‘the New York.’
Point out that the tomatoes in the salad
come from a local market.
Make your local restaurant truly local.