If I had only $1 to spend
on marketing and sales,
I would spend 100%
of that $1
on sales.
Marketing is important
for tomorrow’s growth
but sales…
well…
sales is critical for today’s survival.
Marketing and public relations consultant
Michael Shepherd
shares that
“At the end of the day,
advertising doesn’t sell,
it just creates a predisposition
on the part of consumers to buy.
Ultimately, salespeople sell.
Advertising creates the opportunity
for them to do it more efficiently and effectively.”
And that wisdom
comes from someone
who makes his $’s from selling
marketing programs.
Focus on sales first,
marketing second.