Salespeople often talk about
‘filling the funnel’,
ensuring that they have
active leads at all stages.
It is a funnel
because in order to get one sale,
you need many, many prospects.
In other words,
you’ll get more rejections
than you do sales.
And the funnel helps you
maintain the optimism
you need
in order to sell.
For example…
Last week
I received a rejection
on one of my manuscripts.
One of my manuscripts
went to the next level of consideration.
One of my manuscripts
was contracted.
I had even more stories submitted.
If I had only the first story
in the funnel,
the rejection would have hit me hard.
I would have moaned and groaned
and wasted precious writing time.
As I had many stories in the funnel,
I shrugged the rejection off.
I was able to maintain the optimism
I need to write happy, happy love stories.
Is your sales funnel full?
Are you nurturing new leads?