During the lighting of the flame
at the Olympic Games opening ceremonies,
there was a mechanical failure.
That failure resulted in
a two minute delay.
Two minutes.
One hundred and twenty seconds.
Yet it is being billed as a ‘disaster.’
That is how impatient tv audiences are.
Do you have two minutes of dead air
in your sales presentations?
If your projector broke down,
could you seamlessly switch
to manual
within two minutes?
Because corporate executives
are part of that tv watching demographic also.
They have zero tolerance for dead air.
Scary… I know.