It is challenging to watch tv
or listen to the radio lately
without hearing
someone boast that
his/her company’s product
is made from ‘real’ ingredients.
Real means nothing.
Everything on this planet
is made from real ingredients.
Even fictional stories,
although consisting partially of imaginary ingredients,
have real components to them.
But it also costs nothing to say.
It implies all natural
with none of the legal implications.
(If the product was truly all natural,
that label would be used)
It sounds impressive.
‘Real’ IS a real option.