It sounds like a no-brainer
but how many entrepreneurs
try to force prospects
to buy a product
they THINK prospects
should want?
I know I’ve done this.
For the past few years,
I’ve been selling a product no one wanted.
I worked my ass off marketing and selling it.
No one bought it
because no one wanted it.
Recently I switched to another product,
a product prospects want.
No selling necessary,
no marketing necessary.
It sells itself.
Guess what?
It is A LOT easier.
Any decrease in
‘making the world a better place’ feelings
is more than offset
by being wanted.
Make a product people want.
If you have other goals,
try to incorporate those
into this product.
But start with a product
people want.