Susan Gunelius
at Entrepreneur.com
has her list of
top 10 marketing trends for 2010.
Many of her top 10 trends
center around relationships.
There are tactics for forging them
(social media/online video & mobile marketing),
and
there are guidelines for keeping them
(transparency and trust/less interruption, more value).
Relationships aren’t anything new
in business.
Those in sales
know that people buy
based on relationships.
What is new
is WHEN this relationship is forged.
It is now being built
long before the prospect
even expresses interest in the product.
I like to think of it as
a relationship from birth.