Considering how poorly
my first new release chat went
(what with the missing gift certificates and all),
I am happy to say it was also poorly attended.
I expected a small turn out.
I didn’t create a lot of buzz for it
because I wanted a small group
to feel my way around this new event.
I also knew things would go wrong.
It wasn’t a test chat
because it was live
and open
and had the potential to be large
but it wasn’t a noisy ‘first’ either.
Noisy launches require confidence
and a product that is set.
Quiet launches allow the product
to go live
yet still be substantially tweaked