The matchmaking site for cheaters,
AshleyMadison.com,
offered Tiger Woods
a $5 Million dollar endorsement deal.
Almost every general media channel,
including conservative channels
that normally wouldn’t promote
a family unfriendly site,
covered this offer.
This gave AshleyMadison massive coverage
for absolutely free.
Free because
the odds of Tiger Woods
agreeing
to the deal are zero to low.
Expect to see copycats.
Every successful guerrilla marketing campaign
drives more of the same.
This flood of imitators
will eventually reduce this tactic’s effectiveness
to zero.