I received an email
advertising a one day sale
at a major department store.
There was no date mentioned.
I assumed it was that day
and went to the store.
Nope, not that day.
The sale was two days from then.
I never went back.
If there is no date mentioned
on email marketing,
consumers WILL assume it is that day.
That day being when the email is delivered,
not when the email was sent.
As most messages go through filters,
the delivery day could be
the same day as it was sent,
two days from then,
two weeks from then.
Prevent confusion.
Outline the sale dates
on email blasts.