The Nike Store And The New York Marathon

This past weekend,
I cheered a loved one
during his first New York Marathon.
The day before,
there was a free bus
from registration to the Nike Store.

Once runners arrived at the Nike Store,
they were given cowbells
(as many as they wished).
Not racing gear or gadgets,
cowbells.
These cowbells are used
to cheer runners on.

Brilliant.

You see,
Nike already had these runners
as customers
(why they were visiting the store).
The cowbells were meant
for friends and family,
possible NEW customers.

It was a clever way
to make runners happy,
loved ones happy,
AND
spread the word.