One of the risks that
come with celebrity endorsements
is having that celebrity
do or say something
that, by connection,
damages your brand.
Wardrobe malfunctions,
verbal diarrhea,
movie bombs,
all could negatively affect your brand.
That risk is zero
with Delebs.
Delebs,
a term used by Green Light Talent Agency
(reported by 60 Minutes),
are dead celebrities.
Elvis, Marilyn Monroe, Albert Einstein
are some of the big name delebs.
Their frozen-in-time branding
is an option for cautious advertisers,
resulting in
an eight hundred million dollar a year business.