The NFL has announced
that it wants football fans
not to record, blog
or post on twitter about games.
Yeah, good luck with that.
You can’t stop progress.
There’s a reason why
that phrase is a cliché.
It is because it is true.
If your plan for success
means changing customer behavior,
you’re going to fail.
Work with customer behavior.
Figure out how to profit from it.
Change your product
rather than your customer.