Minutes ago,
I received a call from a telemarketer
(I, of course, am NOT
on the Do Not Call list
because being pitched to
is an easy way to perfect my own pitch)
and was told
“I’d like to follow up on some
correspondence we sent you.”
“Thank you, no.” Click
Correspondence means nothing to me.
If you send me something in the mail,
why don’t you mention when you sent it
and the general topic?
You have those specifics
(somewhere),
use them.
Specifics sell.
Saying 72% of dentists prefer that toothpaste
is more convincing than saying
most dentists prefer that toothpaste.
We trust specifics.
Use specifics and
we’re more likely to trust you.