When I first started seriously writing
about ten years ago,
paranormal romance was heating up.
Writers were cautioned that this was a fad
and that they should concentrate on the next trend
rather than jump on the paranormal romance band wagon.
A decade later
that ‘fad’ is still going strong
and editors can’t seem to get enough paranormal stories.
The next trend?
It hasn’t happened (yet).
Trying to predict what your customers want today
is challenging if not impossible.
Trying to predict what your customers want tomorrow?
Impossible.
Better to take an existing timeless need
and try to innovate around it.
Matthew E. May has a wonderful post
on designing to the future.