The radio versions of
the latest LMFAO song
“I’m In Miami Trick”
change in every major city.
In Miami,
it’s ‘I’m In Miami Trick.’
In New York,
it’s ‘I’m In New York Trick.’
In Tokyo,
it’s ‘I’m in Tokyo Trick.’
Yep, the song is tweaked
for each major city.
Right now,
it is a gimmick.
Tomorrow?
It will likely be the norm.
This is not personalized marketing.
This is personalized product.
One size does NOT fit all.
Prepare for the individualized future.
Build the ability into your product.