Another romance author asked me
where I found such fun, easy going readers.
Her readers tend to be picky and uptight.
This isn’t about a secret source
of fun customers.
This about branding and positioning.
My friend is known for raising issues
and going on high profile vents.
She attracts people
who get heated about issues
and enjoy venting.
I don’t take myself seriously.
My books, no matter how angsty,
always have humor.
I keep my tone light and fun.
I attract people who appreciate that tone.
Both branding efforts work.
Both attract customers
but they attract different customers.
Everyone has problem customers.
I have a reader who,
after every new release,
comments on
how I shouldn’t release in eBook format first.
However,
if you have an issue with your customers
as a whole,
you have an issue with your branding.