What do you do
if you have a show
with top ratings
earned in a way
inconsistent with your brand image?
If you’re TLC,
you shelve the show.
The official reason
for Jon & Kate Plus 8
going on hiatus
is not having enough footage
to create fresh installments.
Since the tabloids
have more than enough
fresh photos to sell papers,
that is difficult to believe.
What I DO think
is that someone high up
at TLC
had the balls
to stand up and say
‘this is not what this network
stands for.’
Good or bad decision,
only time will tell
but as a marketer,
I am applauding.