When I was on the development team
for a kid targeted juice,
we looked to lessons learned
in kiddie cereal
and toys
and trading cards.
It was more relevant to us
than the adult beverage industry.
When you’re bringing innovation
to your industry,
you often benefit more
from looking outside your industry.
Take eBook publishers.
Should they be looking
at the print book business
(their own industry)
or the music business
for their business model?
JA Konrath and many others
think
eBooks should be sold
like iTunes,
inexpensively and protection free.
Why?
Because they will be,
either legally or pirated.