Every month,
I meet with my financial advisor
and every month,
prior to the meeting,
I send a meeting confirmation email.
Why?
Because my time is valuable.
I can’t afford to waste it
on a meeting that no one attends.
It irks me that I’m the one
sending it.
The person who sends the meeting confirmation
is usually the person
who most wants the meeting to happen.
Every time I send the confirmation,
I think ‘my advisor doesn’t want to advise me.’
A dangerous thought
in a competitive environment.
If you have a meeting
with a customer you value,
be the one to send the confirmation.
Sending the confirmation
sends a strong signal.