Getting Your Email Marketing Read

When I first set up my email for
http://businessromance.com/
I made a classic junior jammer mistake.
I used info@
Then I tested the address
by mailing from it
to a Yahoo! account.
The test failed.
Yahoo! automatically sends emails
from info@ accounts to trash.

I then set up another account
using kimber@
No problems.

At Forbes.com,
Gene Marks, owner of the Marks Group,
shares their top tips on getting emails read.
“First, avoid using generic addresses
like sales@ or info@ in the “from” line;
second, keep the “from” name consistent
and recognizable in all e-mails;
third, be clear and specific
as to what’s being offered in the subject line”

Published
Categorized as Marketing