According to a LinkedIn survey
conducted for AdWeekMedia,
the code word for marketing during a recession
is
value.
No big surprise there.
Except that the word is value,
not price.
Value does not have to
mean the cheapest product
(though it could).
It does not have to mean
to-the-death price wars
(though, again, it could).
Value can mean quality
and innovation
and speed
and great customer service.
It completely depends on your customers
and what they, yes, value.