People like looking at…
People.
So why
don’t we use photos of people
in presentations
and more marketing material?
(Why don’t I have a photo of someone
on THIS site?
Bad marketer that I am)
As Carmine Gallo states
“Your presentations probably
contain plenty of
text, charts, and data.
It’s time to add some photos of faces
so that your audience gets a visual cue
when you talk about
how your product, service,
or company
improves people’s lives.
Ideally, use professional photos of real customers.
But at the very least,
buy stock photographs and
avoid the cheesy images
that come standard with PowerPoint.”
Put a human face on your company.