A DJ on the radio announced
that 70% of all ringtones
are purchased by women.
What is interesting about this
(other than that the only online reference
I could find to back this ‘fact’ up
was over 3 years old
– proving how information
is forever)
is, of course,
the marketing possibilities.
A women targeted product
could offer freebie ringtones
or develop
a ‘jingle’ that samples well
or associate already popular ringtones
in their advertising
(linking their product to the ringtone).
The possibilities are endless.