One of the trends for 2009
is shockvertising.
I wouldn’t say this is a new trend.
Shocking prospects
with outrageous commercials
has always been a tactic.
The difference is…
it is far more difficult to shock people today.
Advertisers have to get more and more graphic,
more risque.
I put this in the same category
as competing on price.
It is a challenging tactic to maintain
(especially with any dignity).
Try for another emotion.