At high end menswear retailer,
Harry Rosen,
salespeople are paid commission
not on sales
but on retention of customers.
Why?
The founder, Harry Rosen, himself
says it has to do with the male consumer.
“People always say
men hate shopping
but once they find
someone they can trust,
they’re one-stop shoppers.”
Salespeople keep files on their customers,
noting preferences, special occasions
and other key information.
All this builds trust.
Are you building trust with your customers?