Once they’ve found a charity they like,
contributors usually donate
year after year.
Unless they feel their contribution
is not appreciated.
How to show appreciation?
One of the most effective techniques
with non-anonymous contributors
is a personal letter
(using the contributor’s name)
from a recipient of the donation.
DonorsChoose does this very well.
Students benefiting from the donation
send hand written thank you letters.
Thank you’s work.